Furthermore, Lucky Strike used many different campaigns, which will be analyzed more broadly. The Torches of Freedom campaign will be briefly examined. Specifically, the research will identify the advertisement mediums used to target women, as well as the general information regarding the advertising and the company. The aim of the project is to identify the history of tobacco advertising, specifically the ones affiliated with American Tobacco Company.
The websites provides a platform focused on promoting the digitization of history more broadly.
The purpose for using Omeka is ultimately to incorporate various advertisements on an interactive website, which allows for better engagement and analysis to be conducted, and it provides the public with further information concerning the selling of tobacco to women. All advertisements can be found on the Stanford Research Institute website. Primary sources that will be examined are Lucky Strike advertisements featuring and promoting the sale of tobacco to women. The approach is focused on examining how Lucky Strike cigarettes were advertised to American women, and to determine the motives, efficiency, and shortcomings of the advertisements, as well as the different tactics that were deployed to enhance the female market during the Great Depression era. The research topic is centered on tobacco advertisements that were created by the American Tobacco Company between 1929-1939.
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